Hi, I’m
Kamilah, the Design Doula™.

Lūme Co. was founded by award winning designer Kamilah Benjamin. With more than seventeen years of experience and recognition from the Webby Awards, American Advertising Awards, and REBRAND 100, she has helped businesses transform ideas into enduring brands.

Lūme was born from a simple belief. The earliest moments of an idea matter most.

Before a brand exists, before a website launches, and before the world sees it, there is a moment when something new begins to take shape. It is the moment when vision, purpose, and possibility begin to come into focus. Lūme exists to guide that moment.

We partner with businesses and organizations to shape ideas into brands that are thoughtful, distinctive, and built to endure. Through strategy, identity design, and digital experience, we help bring clarity to vision and transform it into something people can see, understand, and connect with.

This work goes beyond aesthetics. It is about building something meaningful. A brand that reflects who you are, communicates what you stand for, and resonates with the people you are here to serve.

The name Lūme comes from the word illuminate. It reflects our belief that thoughtful design brings clarity to ideas and helps brands shine with purpose.


Who We Work With

Lūme Co. partners with founders, entrepreneurs, and teams at pivotal moments — when an idea is beginning to take shape or when a brand is ready to evolve.

Many of our clients come to us during a launch, relaunch, or period of transformation. They understand that building a brand isn’t just about visuals — it’s about clarity, purpose, and creating something that can grow with them.

We’re especially well suited for:

• Founders launching a new business or product
• Organizations preparing for a brand refresh or repositioning
• Creative entrepreneurs building purpose-driven brands
• Teams seeking thoughtful strategy and elevated design

Our work begins where ideas begin — at the moment when something meaningful is ready to take form.


Awards & Recognition

The work created at Lūme Co. has been recognized by some of the most respected organizations in design and digital innovation.

These honors reflect a commitment to thoughtful strategy, craft, and meaningful creative work.

4× Webby Awards
Excellence in digital design and innovation

American Advertising Award
Outstanding achievement in brand communication

REBRAND 100 Global Award
International recognition for brand transformation

Shutterstock Pixels of Fury
Live creative competition champion

Adobe Creative Jam
Award for design innovation and creative excellence