Genesis Skin

Brand identity development for a skincare line dedicated to empowering natural beauty for everyone.

What we did

Brand Identity
Brand Guidelines
Package Design
Art Direction

The Brand Story

Inspired by the beginning—the foundation of all things—Genesis Skin symbolizes creation, renewal, and possibility.

Driven by the belief that the foundation of all things, including confidence and self-expression, starts with clear, healthy skin, Genesis Skin celebrates diversity in beauty.

Each product is thoughtfully crafted to honor every complexion and unique need. Genesis Skin empowers all to embrace their glow, celebrate their individuality, and shine boldly in their own story.

CLIENT TESTIMONIAL

"I had an exceptional experience working with Lūme Co. on my skincare line. They brought my vision to life with a stunning logo, typography, website, and product label designs. Their work was instrumental in my products being accepted and showcased on the shelves at an Atlanta premier luxury mall, aligning seamlessly with its luxury aesthetic. I couldn't be more pleased!"