JOELLE MEAGHAN
Joelle Meaghan is a responsibly made contemporary womenswear brand designed with Black women in mind. Rooted in elegance, intention, and craftsmanship, the brand blends elevated design with accessibility, creating timeless pieces that celebrate confidence, inclusivity, and effortless luxury.
Industry
Fashion / Contemporary Womenswear
Website
Services Provided
Brand Strategy
Brand Identity Design
Creative Direction
Logo System
Typography System
Color Palette Development
Brand Messaging
Visual Identity Guidelines
The challenge
Joelle Meaghan needed a brand identity that reflected the sophistication and intentionality of the collection while creating space for inclusivity and accessibility within the luxury fashion space. The brand required a cohesive visual system that could scale across packaging, digital touchpoints, and future growth.
The strategy/solution
Lūme Co. developed a refined and elevated brand identity rooted in timeless femininity, craftsmanship, and modern luxury. The system included a flexible logo suite, typography hierarchy, color palette, and visual direction designed to support both storytelling and scalability across channels.
The results
The final identity established a polished and cohesive brand presence that positioned Joelle Meaghan as a contemporary womenswear label with clarity, confidence, and long-term growth potential.
The Joelle Meaghan Mark
The JM Mark is clean, bold, and minimal, effortlessly reflecting the brand’s refined and sophisticated ethos. The strong, modern lines convey confidence and timelessness, while the subtle interplay between the shapes gives it a sense of movement and individuality. It strikes the perfect balance between elevated simplicity and thoughtful design, encapsulating Joelle Meaghan’s identity as a brand that is both approachable and artfully crafted.
CLIENT TESTIMONIAL
“Kamilah took my brand story and translated it into visual language so beautifully! She turned my inspiration for my logo into something that was meaningful and that resonated with me and my customers (I get compliments on it all the time!). She also used her expertise to select a color palette, the brand typeface, and tone of voice, along with the overall brand guardrails to keep me on track. She sent over all of the assets in a beautiful digital package that’s easy for me to use and has remained available for any questions that have come up for me as a new business owner.
I rate my experience as a 10/10 and highly, highly recommend partnering with Kamilah at Lume for your brand design needs!”
Joelle Meaghan
Founder, Joelle Meaghan